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 orin
Sorensen first attracted Ford Motor Company's
attention
in 1977, following the publication of his now classic Ford
Life magazine and release of his first book The American
Ford in the Fordiana Series.
That year he was asked to produce Ford's
75th Anniversary book
The Ford Road. Since then he has produced a series of
historic car calendars for the company, consulted on
marketing projects and films, and produced historic film
documentaries about the company's cars. In 1983 he wrote and
produced a picture book titled Fords Forever for a Ford
marketing program of the same name.
During his career, Lorin authored
15 books, including his famous Ford series, a history of
Beringer Vineyards (for owner Francis Ford Copala), an
official 100th anniversary book for Sears.
Lorin's last and most
proudest achievement is a book which he finished just a few
months before his passing. Old Time Rodeo The Way it Was
allowed
him to use his collection of rodeo and cowboy pictures in a
beautiful book on the beginning of "Rodeo in
America" Click here to order this book.
Lorin was well known by Ford fans
worldwide. His out-of - print books are well sought after by
collectors to this day. He was a member of the Ford V8 club
and Ford Woodies Club and enjoy driving his 1940 Ford Woody
Wagon to various west coast shows.
Lorin passed away on June 4, 2009
after a long battle with heart disease. He will be sorely
missed.
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