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AN ALL - FORD BEAUTY ! - The 1940 Model 

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(sample page #103 from Famous Ford Woodies)

"Little Oxford is definitely gentry and definitely county. It prides itself on not being suburban. Yet it is not completely rural. ..There are fast daily trains for the commuter and an accessible airport for the air minded. ..It is famous for its many estates, ranging from five acres to a thousand. .."

o wrote the author Faith Baldwin in her popular 1939 romantic novel Station Wagon Set. She laid her scene for the fictional place, Little Oxford, from a composite of the many places she knew "on Long Island, in Westchester and Connecticut, and in Jersey and Pennsylvania."

It was not a story of station wagons but of the people who could afford to own them -like the Pallisters who had "the biggest estate and the highest stone wall" in Little Oxford.

As portrayed in her book, the Ford station wagon had become a true American status symbol. No longer just a utility vehicle to haul people and equipment, it had been elevated from Ford's commercial line to the top end of the passenger class.

"She left the car at the station and saw Bill Niles on the platform. ..She saw the girl with him -the girl who had sung last night, who had sent Dave away from her. She was with Niles, clinging to his arm, laughing up into his face. ..and boarding the train with him. .."

Far up in the north woods at the big Ford lumber operations of Iron Mountain, Michigan, manager Walter Nelson was scratching to get more work for his men.

There had always been a feeling of insecurity here, as far as a man's job was concerned. It was usually caused by the seasonal two to three month summer layoff resulting from the change-over in Dearborn to tool up for the new Ford models. And now, with the car bodies being nearly all steel, except for station wagon body panels, there was even less wood being used.

"In 1938 and 1939, there were only a few sticks of wood left in the passenger job," Nelson recalled. "To all intents and purposes, you might say that wood, as far as passenger jobs were concerned, was discontinued."

Meanwhile, there were rumblings and rumors down in Dearborn that Murray's longtime relationship with Ford purchasing was beginning to crack.

In March of that year, the department's head, A.M. Wibel, sent a strong letter to C.W. Avery, president of Murray Corporation, about the high prices quoted to build the current production of Ford station wagon bodies -and about Murray's continuing labor problems. He also replied to Avery's complaint about "the poor quality" of the Ford- made soybean-based varnish provided for use on the 1939 models.

 

A gateman at Henry Ford's historic Greenfield Village in Dearborn admires a brand-new '40 Ford Deluxe Station Wagon. The first wagons with bodies completely built by Ford's own Iron Mountain plant, these beauties had it all! Handsome styling, leather seats, sealed-beam headlights, column shift, hydraulic brakes -all for less than a thousand dollars.

A gateman at Henry Ford's historic Greenfield Village in Dearborn admires a brand-new '40 Ford Deluxe Station Wagon. The first wagons with bodies completely built by Ford's own Iron Mountain plant, these beauties had it all! Handsome styling, leather seats, sealed-beam headlights, column shift, hydraulic brakes -all for less than a thousand dollars.

"You state," wrote Wibel, "that you had no trouble during 1938 with varnish on the station wagon. You are correct. We have had some difficulty in making a varnish that would satisfactorily dry for you. When the job was made (in 1932) by Baker-Raulang Company, of Cleveland, it called for a four hour air dry which they brushed on, and we had no com- plaints whatever from the field. When you took the job over (in 1933), the station wagons were finished in a different manner and the varnish that we had been furnishing did not work in your different method. You now have the privilege of getting the varnish on the outside."

At the time of Wibel's caustic letter to Murray, Ford had completed a huge new Press Steel building at its colossal Rouge Plant in Dearborn where all the company's car bodies would now be made. Briggs was already out of the picture. Murray Corporation of America, other than designing, stamping parts for and building station wagon bodies for Ford, was down to providing front-end sheet metal stampings for the new Mercury, and frames, seat springs, and specialty fender stampings for the commercial.

 

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